Saturday, April 30, 2022

 04. Maslow’s Hierarchy of Needs


Maslow proposed a theory that outlined five hierarchical needs which could also be applied to an organization and its employees’ performance (Gordon cited in Jerome, N. 2013).

According to Maslow’s theory, one does not feel the second need until the demands of the first have been satisfied or the third until the second has
been satisfied, and so on (Jerome, N. 2013).

According to Maslow theory, if people grew in an environment in which their needs are not met, they will be unlikely to function as healthy individuals or well-adjusted individuals (Kaur, A., 2013).

Figure-1 (illustrates Maslow's hierarchy of needs)


Factors Explanation:


1.    Physiological needs:

According to Jerome, N. (2013), these are biological needs which consist of the need for oxygen, food, water, and a relatively constant body temperature. They are the strongest needs because if a person were deprived of all needs, it is these physiological ones that would come first in the person's search for satisfaction.

 

2.    Safety needs:

According to Kaur, A., (2013.), this occupies the second level of needs. Safety needs are activated after physiological needs are met. They refer to the need for a secure working environment free from any threats or harms. The rationale is that employees working in an environment free of harm do their jobs without fear of harm.

 

3.    Needs for love, affection and belongingness:

According to Osemeke, M. and Adegboyega, S., (2017), after physiological and safety needs are fulfilled, the third level of human needs is interpersonal and involves feelings of belongingness. Deficiencies within this level of Maslow's hierarchy can adversely affect the individual's ability to form and maintain emotionally significant relationships in general, such as: friendships, intimacy, and family. According to Maslow cited in Osemeke, M. and Adegboyega, S., (2017), humans need to feel a sense of belonging and acceptance among their social groups, not considering the size of the groups.

 

4.    Needs for esteem:

According to Jerome, N. (2013), when the first three classes of needs are satisfied, the needs for esteem can become dominant. These involve needs for both self-esteem and for the esteem a person gets from others. Humans have a need for a stable, firmly based, high level of self-respect, and respect from others. When these needs are satisfied, the person feels self-confident and valuable as a person in the world. When these needs are frustrated, the person feels inferior, weak, helpless and worthless.

 

5.    Needs for self-actualization:

According to Jerome, N. (2013), when all of the foregoing needs are satisfied, then and only then are the needs for self-actualization activated. Maslow describes self-actualization as a person's need to be and do that which the person was "born to do." "A musician must make music, an artist must paint, and a poet must write." These needs make themselves felt in signs of restlessness. The person feels on edge, tense, lacking something, in short, restless. If a person is hungry, unsafe, not loved or accepted, or lacking self-esteem, it is very easy to know what the person is restless about. However, it is not always clear what a person wants when there is a need for self-actualization.


“I work for a leading organization in the airlines industry in middle east, In consideration of Maslow’s Hierarchy of Needs, how it motivates me? I started my career with this airline in 2010 without having any big companies’ experience. At that time I looked for basic psychological needs as well safety and stable of my career. As the airline is well reputed and has organized management, Psychological and safety needs of mine were provided without any delay. Than I was feeling loneliness as I came to work from my home country (Sri Lanka) and missing family so much. In this time the airline was organized get together and events among all departments, so we can be sharing the love and affection each other’s and creating healthy friendship, so ultimately I overcome from my stress and alienation.

Further in general, the airline is strictly instructed to the managers that they have not to criticize the employee publicly and discourage his work. My manager is so friendly, supportive and helpful. His ethic is, if there’s appreciation, gives to employee and if there’s any problems, he take by himself. At all times he let us feel that airline and him are with us. So our self-motto level is so higher and we give our maximum potential to the airline. At the same time our dignity and reputations are well maintained by the airline. At present the airline identified and allocated the area where I am fit to do the work pleasantly and efficiently. According to Maslow theory, all needs are fulfilled by the airline and I am truly and honestly giving my full potential to the airlines.



REFERENCES:

1.    Gordon, G.G (1965). The relationship of satisfiers and dissatisfiers to productivity, turnover and morale, American Psychologist. 20, 499-502

2.    Jerome, N., 2013. Application of the Maslow’s hierarchy of need theory; impacts and implications on organizational culture, human resource and employee’s performance. International journal of business and management invention, 2(3), pp.39-45.

3.    Kaur, Avneet. "Maslow’s need hierarchy theory: Applications and criticisms." Global Journal of Management and Business Studies 3, no. 10 (2013): 1061-1064.

4.    Maslow, A. H. (1954). Motivation and Personality: NY: Harper.

5.    Osemeke, Monday, and Samuel Adegboyega. "Critical review and comparism between Maslow, Herzberg and McClelland’s theory of needs." Funai journal of accounting, business and finance 1, no. 1 (2017): 161-173.

 


8 comments:

  1. We do inherit needs, but we cannot deny nor ignore the fact that among them needs, according to Neher (1991) there are needs that Maslow failed to acknowledge as necessary for developing as fully functioning humans. These needs involve the necessity for a great deal of cultural input, more than just what is necessary to gratify our lower needs. In particular ,many higher needs require encouragement from the environment for their developement.

    Neher, A., 1991. Maslow's theory of motivation: A critique. Journal of humanistic psychology, 31(3), pp.89-112.

    ReplyDelete
    Replies
    1. Wahba, M.A. and Bridwell, L.G., (1976) stated that Maslow's theory provides both a theory of human motives by classifying basic human needs in a hierarchy and a theory of human motivation that relates these needs to general behavior.

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  2. Iguisi (2009), emphasis that Maslow’s satisfaction theory demonstrates what motivate employees further, stimulate and reinforce the behavior. Organization need to know where employees are on the Maslow’s need pyramid in order to motivate them (Robbins, 2001). Employee likes to work in an environment which their need are met, they will perform without any support (Kaur, 2013). Employees dissatisfaction is the main problem that decrease their motivation level therefor, management can improve motivation by giving relevant responsibilities to employees idea that, self-actualized employees deliver maximum work efficacy and creativity (Ozguner and Ozguner, 2014).

    ReplyDelete
    Replies
    1. Gawel, J.E., (1996) says Maslow theorized that a person could not recognize or pursue the next higher need in the hierarchy
      until her or his currently recognized need was substantially or completely satisfied, a concept called prepotency.

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  3. Maslow initially stated that an individual must satisfy lower level needs in the pyramid to progress to higher levels, but later he clarified and moderated his earlier position in 1987 and stated that it is not necessary for a person to satisfy 100% to move to the next level (Maslow 1987, cited in McLeod 2018).

    ReplyDelete
    Replies
    1. Maslow cited in Mawere et al. (2016) explains, as people 'progress', their needs become increasingly psychological and social to the extent that the need for love, friendship, and intimacy become more important than any other needs.

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  4. Maslow's point of view is very helpful in understanding the needs of the staff and determining how to meet their needs. His theory suggests that managers to recognize that deprived needs may have a negative impact on attitudes and behaviors, as well as providing opportunities to meet demand. May have a positive incentive effect(McGrath and Bates, 2017).

    ReplyDelete
    Replies
    1. Maslow’s theory of motivation has remained influential, particularly in psychology and business management, as a tool to understand people’s motivation for behavioral change (Dohlman et al. 2019).

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